Google announces new privacy controls for Android users. This feature limits how apps track people across different services. It gives individuals more power over their digital information. The tool is called the Privacy Sandbox on Android.
(Google Android Anti-Tracking Function)
Google plans to phase out old tracking methods. The old system used identifiers linked to specific devices. Advertisers relied on these identifiers for targeting ads. The new system operates differently. It keeps user browsing habits private on the device itself. The system groups users with similar interests into large categories. Advertisers see these broad groups, not individual users. Google believes this protects personal details better.
Users will see a clear choice during device setup. They can decide if they want this new privacy protection. They can turn it on or off. Google says this puts control directly in the user’s hands. The change affects apps and websites people use daily.
This move impacts the digital advertising industry significantly. Companies building apps need to adjust their advertising strategies. They must use Google’s new privacy-focused advertising tools. Google offers resources to help developers make this switch. The goal is maintaining effective advertising without invasive tracking.
(Google Android Anti-Tracking Function)
The rollout starts slowly. A small group of Android users will get the feature first. Google will monitor feedback and system performance. A broader launch is planned for later this year. Google emphasizes its commitment to user privacy. The company states this is a major step towards a more private web. Android powers billions of devices worldwide. This change potentially affects many people and businesses.