TikTok Teams Up with Healthy Breakfast Technology Solutions to Improve Nutritional Matching. CITY, STATE, DATE – TikTok announced a new partnership with Healthy Breakfast Technology Solutions (HBTS) to roll out a feature aimed at connecting users with breakfast options tailored to their dietary needs. The tool uses advanced algorithms to match personal health goals with recipes, products, and meal plans. The feature will be available globally within the app next month.
(Tiktok And Healthy Breakfast Technology Solutions Nutritional Matching)
The collaboration combines TikTok’s reach in social media with HBTS’s expertise in nutrition science. Users can input details like allergies, fitness targets, or taste preferences. The system then suggests breakfast ideas from creators, brands, and health experts. Options range from quick meals to elaborate dishes, catering to diverse lifestyles.
John Carter, HBTS CEO, said the goal is to simplify healthy eating. “People often struggle to find meals that fit their needs. This feature makes it easier. It’s about giving users choices that work for them.” TikTok’s Head of Product, Lisa Park, emphasized the platform’s role in daily habits. “Breakfast is a big part of TikTok content. Now we’re adding tools to make that content more useful.”
Early tests showed positive results. A beta group of 5,000 users reported saving time on meal planning. Many also noted improved adherence to diets like vegan or low-sugar. The feature includes nutritional breakdowns and sourcing tips for ingredients.
The move addresses growing demand for personalized health tech. Surveys show over 60% of adults under 35 want apps that customize food recommendations. TikTok’s integration aims to meet this need while keeping content engaging.
The update will launch alongside in-app challenges encouraging creators to share breakfast videos using #SmartMorning. HBTS will verify nutritional accuracy for tagged recipes. Brands can also partner with influencers to promote approved products.
Availability starts November 15. Users can access the feature via the “Wellness” tab on TikTok. For more details, visit HBTS’s website or TikTok’s press portal.
PRESS CONTACT:
Sarah Kim
Communications Director
TikTok
sarah.kim@tiktok.com
Mark Lee
HBTS Media Relations
(Tiktok And Healthy Breakfast Technology Solutions Nutritional Matching)
mark.lee@hbts.com